A complete and thorough understanding, about the inside out of your customers and catering to their needs accordingly, is the ultimate remedy for leading your domain market. Thus, arises the need for a complex set of activities for attracting and keeping intact the attention of your most important customers- ‘the retail stores’. Namely, ‘Store Profiling’- … Continue reading Store Profiling- A way of getting ahead of others
Tag: Visual Merchandizing
When it comes to sales - whether for FMCG or Consumer Durables or other consumer products companies, meticulous strategy and planning go into remaining on top of the game. Amongst the practices commonplace, yet differentiated and effective, in the retail industry, visual merchandising is right there at the top of the list. Well executed floor … Continue reading Visual Merchandising – The ‘BeatRoute’ Retail Route
And not what has been pushed to the distributor. Many FMCG and Consumer Durable products are sold only at the point of sales and many others loose out because they are not available at the point of sales. Ten out of ten times a consumer walks into a store, your product should look her in … Continue reading What is visible is what retails!