Tag: Shelf share

Order Maximization – A game changer

Order Maximization – A game changer

Maximising orders by retailers is critical to any sales driven business, especially for FMCG and Consumer Durable product companies. This lever worked on effectively with the sales team, can have a major impact on the top line of the  FMCG and Consumer Durable product companies.  However, this isn’t a cakewalk - as anyone who’s been … Continue reading Order Maximization – A game changer

Visual Merchandising – The ‘BeatRoute’ Retail Route

Visual Merchandising – The ‘BeatRoute’ Retail Route

When it comes to sales - whether for FMCG or Consumer Durables or other consumer products companies, meticulous strategy and planning go into remaining on top of the game. Amongst the practices commonplace, yet differentiated and effective, in the retail industry, visual merchandising is right there at the top of the list. Well executed floor … Continue reading Visual Merchandising – The ‘BeatRoute’ Retail Route

Deep Assets of Consumer Products Industry – Product Promoters

Deep Assets of Consumer Products Industry – Product Promoters

Deep Assets of Consumer Durables Products Industry - Product Promoters Deep assets of Consumer Durables; because they are out there in the field where action is. Because they influence decisions in a very localized and intimate environment of point of sales.  And lastly because we believe they are unsung Hero in the battlefield. Let’s look at … Continue reading Deep Assets of Consumer Products Industry – Product Promoters