Tag: Secondary sales tracking

Order Maximization – A game changer

Order Maximization – A game changer

Maximising orders by retailers is critical to any sales driven business, especially for FMCG and Consumer Durable product companies. This lever worked on effectively with the sales team, can have a major impact on the top line of the  FMCG and Consumer Durable product companies.  However, this isn’t a cakewalk - as anyone who’s been … Continue reading Order Maximization – A game changer

Track the Retail Stores; Not your Sales Team

Track the Retail Stores; Not your Sales Team

Field Force Tracking- 85% of all retail sales in consumer packaged industry still happens through neighborhood stores in most developing economies including some of the biggest markets like India and China. No wonder brand owners require a sizable team to cover territories and stores to ensure – 1)      Product placements at increasing number of stores … Continue reading Track the Retail Stores; Not your Sales Team