Tag: sales force effectiveness

‘Convincing Demo, Sure Sell’- through team learning with BeatRoute

‘Convincing Demo, Sure Sell’- through team learning with BeatRoute

BeatRoute is an intelligent field execution platform that makes every field team member 10x more effective. It is a one-stop platform that helps you drive more sales through field teams. One of the key use cases that BeatRoute solves is helping the organization communicate and deliver standardized communication to its Field Teams and Customers. A … Continue reading ‘Convincing Demo, Sure Sell’- through team learning with BeatRoute

GPS Tracking – The Game Changer for Field Force Management

GPS Tracking – The Game Changer for Field Force Management

  Technology is essentially changing the way we do our business and why shouldn't it? With the growth of any business that has a field force, it becomes a pressing need to have a closer eye on each activity; robust GPS tracking could be a possibility here. Handling a field force without technology is not … Continue reading GPS Tracking – The Game Changer for Field Force Management

Visual Merchandising – The ‘BeatRoute’ Retail Route

Visual Merchandising – The ‘BeatRoute’ Retail Route

When it comes to sales - whether for FMCG or Consumer Durables or other consumer products companies, meticulous strategy and planning go into remaining on top of the game. Amongst the practices commonplace, yet differentiated and effective, in the retail industry, visual merchandising is right there at the top of the list. Well executed floor … Continue reading Visual Merchandising – The ‘BeatRoute’ Retail Route

Guaranteed Sales Force Effectiveness (SFE)

Guaranteed Sales Force Effectiveness (SFE)

Sales teams are usually one of the largest group of employees in any company, they handle the Sales Force Management System. Top it with the fact that this is the group of people who is closest to the customer. It’s a no brainer that companies seek to have a very effective sales force to leave a … Continue reading Guaranteed Sales Force Effectiveness (SFE)

TC, PC, BPA and what else is your Sales Force Effectiveness metric?

TC, PC, BPA and what else is your Sales Force Effectiveness metric?

In FMCG industry, Sales Force Effectiveness (SFE) metrics can be as complicated as one wants to make them. There is no perfect answer that fits all, but there are some bare essentials. We genuinely want to know what works for you as a sales leader. So do respond. Put your comments on this blog. However … Continue reading TC, PC, BPA and what else is your Sales Force Effectiveness metric?