Tag: In store campaigns marketing

Store Profiling- A way of getting ahead of others

Store Profiling- A way of getting ahead of others

A complete and thorough understanding, about the inside out of your customers and catering to their needs accordingly, is the ultimate remedy for leading your domain market. Thus, arises the need for a complex set of activities for attracting and keeping intact the attention of your most important customers- ‘the retail stores’. Namely, ‘Store Profiling’- … Continue reading Store Profiling- A way of getting ahead of others

Deep Assets of Consumer Products Industry – Product Promoters

Deep Assets of Consumer Products Industry – Product Promoters

Deep Assets of Consumer Durables Products Industry - Product Promoters Deep assets of Consumer Durables; because they are out there in the field where action is. Because they influence decisions in a very localized and intimate environment of point of sales.  And lastly because we believe they are unsung Hero in the battlefield. Let’s look at … Continue reading Deep Assets of Consumer Products Industry – Product Promoters