Tag: FMCG

‘Convincing Demo, Sure Sell’- through team learning with BeatRoute

‘Convincing Demo, Sure Sell’- through team learning with BeatRoute

BeatRoute is an intelligent field execution platform that makes every field team member 10x more effective. It is a one-stop platform that helps you drive more sales through field teams. One of the key use cases that BeatRoute solves is helping the organization communicate and deliver standardized communication to its Field Teams and Customers. A … Continue reading ‘Convincing Demo, Sure Sell’- through team learning with BeatRoute

Visual Merchandising – The ‘BeatRoute’ Retail Route

Visual Merchandising – The ‘BeatRoute’ Retail Route

When it comes to sales - whether for FMCG or Consumer Durables or other consumer products companies, meticulous strategy and planning go into remaining on top of the game. Amongst the practices commonplace, yet differentiated and effective, in the retail industry, visual merchandising is right there at the top of the list. Well executed floor … Continue reading Visual Merchandising – The ‘BeatRoute’ Retail Route

Retail Store Engagement : Secret Weapon for Brands to Influence Sales

Retail Store Engagement : Secret Weapon for Brands to Influence Sales

Retail - store engagement with the best retailer app. There are 12 million kirana stores in India translating into 10 stores per 1000 Indians. These stores often act as key influencers in consumer’s purchase decision and are rich source of market intelligence. Engaging with this large and diverse kirana store network arguably forms most important … Continue reading Retail Store Engagement : Secret Weapon for Brands to Influence Sales

Ghost Retail Stores that Sell Your Products

Ghost Retail Stores that Sell Your Products

What are ghost Retail stores for an FMCG brand? Well! I am talking about the ones that exist only in your database. For various reasons they crept in over the years. Nobody cared. However times are changing. Need is to increase deeper engagement with point of sales. Sales Directors and their IT partners are out … Continue reading Ghost Retail Stores that Sell Your Products

New-age Territory Manager – 5 Traits

New-age Territory Manager – 5 Traits

A new age Territory Manager does the same old 5 things in a completely different way. - (1)          Territory Planning *     Spends at least a day in the month in meticulously reviewing his territory with the help of a map driven tool to ensure routes are efficiently defined and are realistically possible to cover in … Continue reading New-age Territory Manager – 5 Traits

Take Care of your Product Promoters

Take Care of your Product Promoters

Salesforce Management- Our advisory panel is smart and experienced bunch of folks from some of the best technology and business schools of India and have put in years at some of the most respected international brands in FMCG and Consumer Durables space. Yet we keep talking about the decade old basics. And we keep coming to … Continue reading Take Care of your Product Promoters

Guaranteed Sales Force Effectiveness (SFE)

Guaranteed Sales Force Effectiveness (SFE)

Sales teams are usually one of the largest group of employees in any company, they handle the Sales Force Management System. Top it with the fact that this is the group of people who is closest to the customer. It’s a no brainer that companies seek to have a very effective sales force to leave a … Continue reading Guaranteed Sales Force Effectiveness (SFE)

5 Points to Ponder about Sales Force Automation for Secondary and Tertiary Sales

5 Points to Ponder about Sales Force Automation for Secondary and Tertiary Sales

1) Sales Training Automation If you thought you are going to call the field users in a classroom from every far-off territory to train, it’s not going to work. Repeating that for newly joined resources is even more impractical. The software platform that you choose has to come bundled with a mechanism to A) propagate … Continue reading 5 Points to Ponder about Sales Force Automation for Secondary and Tertiary Sales