Tag: Distribution strategy

Store Profiling- A way of getting ahead of others

Store Profiling- A way of getting ahead of others

A complete and thorough understanding, about the inside out of your customers and catering to their needs accordingly, is the ultimate remedy for leading your domain market. Thus, arises the need for a complex set of activities for attracting and keeping intact the attention of your most important customers- ‘the retail stores’. Namely, ‘Store Profiling’- … Continue reading Store Profiling- A way of getting ahead of others

‘Convincing Demo, Sure Sell’- through team learning with BeatRoute

‘Convincing Demo, Sure Sell’- through team learning with BeatRoute

BeatRoute is an intelligent field execution platform that makes every field team member 10x more effective. It is a one-stop platform that helps you drive more sales through field teams. One of the key use cases that BeatRoute solves is helping the organization communicate and deliver standardized communication to its Field Teams and Customers. A … Continue reading ‘Convincing Demo, Sure Sell’- through team learning with BeatRoute

GPS Tracking – The Game Changer for Field Force Management

GPS Tracking – The Game Changer for Field Force Management

  Technology is essentially changing the way we do our business and why shouldn't it? With the growth of any business that has a field force, it becomes a pressing need to have a closer eye on each activity; robust GPS tracking could be a possibility here. Handling a field force without technology is not … Continue reading GPS Tracking – The Game Changer for Field Force Management

Demand-Pull V/S Stock-Push

Demand-Pull V/S Stock-Push

What's your strategy to drive sales and get the maximum out of your potential product!!   1) Stock-Push with Distributors On one side practitioners continue to focus on stock-push with distributors by offering margins, schemes and promotions. This has worked traditionally on the belief that if your business partners has stake in it, he will … Continue reading Demand-Pull V/S Stock-Push