Deep Assets of Consumer Products Industry – Product Promoters

Deep Assets of Consumer Products Industry – Product Promoters

Deep Assets of Consumer Durables Products Industry - Product Promoters Deep assets of Consumer Durables; because they are out there in the field where action is. Because they influence decisions in a very localized and intimate environment of point of sales.  And lastly because we believe they are unsung Hero in the battlefield. Let’s look at … Continue reading Deep Assets of Consumer Products Industry – Product Promoters

5 Technology Tests for your Sales Force Mobile App

5 Technology Tests for your Sales Force Mobile App

5 Technology Tests for your SalesForce Mobile App Offline and Low Network (Salesforce) It’s not the lack of network that is biggest enemy. Most app vendors should at least support offline capability. It’s the poor network that is the biggest enemy. It’s easy to sense when there is no network, but a badly designed app … Continue reading 5 Technology Tests for your Sales Force Mobile App

Government Subsidies and FMCG Secondary Schemes have Same Problems

Government Subsidies and FMCG Secondary Schemes have Same Problems

Truth is only part of the secondary schemes actually translate into your product reaching the retail shelf. That’s no different from Government subsidies. They both actually suffer from same issues - • End beneficiaries are unknown in number. For even most organized companies, there is no guarantee on the exact number of stores and duplicate/fake … Continue reading Government Subsidies and FMCG Secondary Schemes have Same Problems

Ghost Retail Stores that Sell Your Products

Ghost Retail Stores that Sell Your Products

What are ghost Retail stores for an FMCG brand? Well! I am talking about the ones that exist only in your database. For various reasons they crept in over the years. Nobody cared. However times are changing. Need is to increase deeper engagement with point of sales. Sales Directors and their IT partners are out … Continue reading Ghost Retail Stores that Sell Your Products

10 times more effective distributor visits…

10 times more effective distributor visits…

They are running driverless cars now by relying on software intelligence. My focus in this blog is a much lesser possibility, however highlights significantly impactful of use technology to make distributor field visits more meaningful in FMCG and Consumer durables industry. Consider this when your goal is get maximum bang from the buck you spend … Continue reading 10 times more effective distributor visits…

New-age Territory Manager – 5 Traits

New-age Territory Manager – 5 Traits

A new age Territory Manager does the same old 5 things in a completely different way. - (1)          Territory Planning *     Spends at least a day in the month in meticulously reviewing his territory with the help of a map driven tool to ensure routes are efficiently defined and are realistically possible to cover in … Continue reading New-age Territory Manager – 5 Traits

Take Care of your Product Promoters

Take Care of your Product Promoters

Salesforce Management- Our advisory panel is smart and experienced bunch of folks from some of the best technology and business schools of India and have put in years at some of the most respected international brands in FMCG and Consumer Durables space. Yet we keep talking about the decade old basics. And we keep coming to … Continue reading Take Care of your Product Promoters

Guaranteed Sales Force Effectiveness (SFE)

Guaranteed Sales Force Effectiveness (SFE)

Sales teams are usually one of the largest group of employees in any company, they handle the Sales Force Management System. Top it with the fact that this is the group of people who is closest to the customer. It’s a no brainer that companies seek to have a very effective sales force to leave a … Continue reading Guaranteed Sales Force Effectiveness (SFE)