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Winning customers at the Point Of Sale – Product Promoter Enablement

Winning customers at the Point Of Sale – Product Promoter Enablement

  Winning customers at the Point Of Sale - Product Promoter Enablement Are you concerned about your product getting lost amongst similar products and not getting the set of eyes that it actually deserves? It is quintessential in today’s world to get the attention of potential customers. Winning it at the point of sale is … Continue reading Winning customers at the Point Of Sale – Product Promoter Enablement

Deep Assets of Consumer Products Industry – Product Promoters

Deep Assets of Consumer Products Industry – Product Promoters

Deep Assets of Consumer Durables Products Industry - Product Promoters Deep assets of Consumer Durables; because they are out there in the field where action is. Because they influence decisions in a very localized and intimate environment of point of sales.  And lastly because we believe they are unsung Hero in the battlefield. Let’s look at … Continue reading Deep Assets of Consumer Products Industry – Product Promoters

Ghost Retail Stores that Sell Your Products

Ghost Retail Stores that Sell Your Products

What are ghost Retail stores for an FMCG brand? Well! I am talking about the ones that exist only in your database. For various reasons they crept in over the years. Nobody cared. However times are changing. Need is to increase deeper engagement with point of sales. Sales Directors and their IT partners are out … Continue reading Ghost Retail Stores that Sell Your Products

10 times more effective distributor visits…

10 times more effective distributor visits…

They are running driverless cars now by relying on software intelligence. My focus in this blog is a much lesser possibility, however highlights significantly impactful of use technology to make distributor field visits more meaningful in FMCG and Consumer durables industry. Consider this when your goal is get maximum bang from the buck you spend … Continue reading 10 times more effective distributor visits…

New-age Territory Manager – 5 Traits

New-age Territory Manager – 5 Traits

A new age Territory Manager does the same old 5 things in a completely different way. - (1)          Territory Planning *     Spends at least a day in the month in meticulously reviewing his territory with the help of a map driven tool to ensure routes are efficiently defined and are realistically possible to cover in … Continue reading New-age Territory Manager – 5 Traits

Take Care of your Product Promoters

Take Care of your Product Promoters

Salesforce Management- Our advisory panel is smart and experienced bunch of folks from some of the best technology and business schools of India and have put in years at some of the most respected international brands in FMCG and Consumer Durables space. Yet we keep talking about the decade old basics. And we keep coming to … Continue reading Take Care of your Product Promoters

Guaranteed Sales Force Effectiveness (SFE)

Guaranteed Sales Force Effectiveness (SFE)

Sales teams are usually one of the largest group of employees in any company, they handle the Sales Force Management System. Top it with the fact that this is the group of people who is closest to the customer. It’s a no brainer that companies seek to have a very effective sales force to leave a … Continue reading Guaranteed Sales Force Effectiveness (SFE)