Category: Consumer Durables

‘Convincing Demo, Sure Sell’- through team learning

‘Convincing Demo, Sure Sell’- through team learning

“The fact is, everyone is in sales. Whatever area you work in, you do have clients and you do need to sell.” -Jay Abraham A customer seldom bothers about or even considers the amount of technology or research that must have gone into creating a product and how unique it is. Perils of a Customer … Continue reading ‘Convincing Demo, Sure Sell’- through team learning

‘Convincing Demo, Sure Sell’- through team learning with BeatRoute

‘Convincing Demo, Sure Sell’- through team learning with BeatRoute

BeatRoute is an intelligent field execution platform that makes every field team member 10x more effective. It is a one-stop platform that helps you drive more sales through field teams. One of the key use cases that BeatRoute solves is helping the organization communicate and deliver standardized communication to its Field Teams and Customers. A … Continue reading ‘Convincing Demo, Sure Sell’- through team learning with BeatRoute

Order Maximization – A game changer

Order Maximization – A game changer

Maximising orders by retailers is critical to any sales driven business, especially for FMCG and Consumer Durable product companies. This lever worked on effectively with the sales team, can have a major impact on the top line of the  FMCG and Consumer Durable product companies.  However, this isn’t a cakewalk - as anyone who’s been … Continue reading Order Maximization – A game changer

Visual Merchandising – The ‘BeatRoute’ Retail Route

Visual Merchandising – The ‘BeatRoute’ Retail Route

When it comes to sales - whether for FMCG or Consumer Durables or other consumer products companies, meticulous strategy and planning go into remaining on top of the game. Amongst the practices commonplace, yet differentiated and effective, in the retail industry, visual merchandising is right there at the top of the list. Well executed floor … Continue reading Visual Merchandising – The ‘BeatRoute’ Retail Route

In-Store Product Promoters – Converters before Consumer Walks Out

In-Store Product Promoters – Converters before Consumer Walks Out

Product Promoters- If your brand is not necessarily the default choice in customers’ mind, even a great product quality might fail you. Question is - can brand owners in consumer durables industry miss their last opportunity to communicate about their product right at the point of sale. I still remember my last phone purchase. Though, … Continue reading In-Store Product Promoters – Converters before Consumer Walks Out

Track the Retail Stores; Not your Sales Team

Track the Retail Stores; Not your Sales Team

Field Force Tracking- 85% of all retail sales in consumer packaged industry still happens through neighborhood stores in most developing economies including some of the biggest markets like India and China. No wonder brand owners require a sizable team to cover territories and stores to ensure – 1)      Product placements at increasing number of stores … Continue reading Track the Retail Stores; Not your Sales Team

Demand-Pull V/S Stock-Push

Demand-Pull V/S Stock-Push

What's your strategy to drive sales and get the maximum out of your potential product!!   1) Stock-Push with Distributors On one side practitioners continue to focus on stock-push with distributors by offering margins, schemes and promotions. This has worked traditionally on the belief that if your business partners has stake in it, he will … Continue reading Demand-Pull V/S Stock-Push