Author: Admin

Store Profiling- A way of getting ahead of others

Store Profiling- A way of getting ahead of others

A complete and thorough understanding, about the inside out of your customers and catering to their needs accordingly, is the ultimate remedy for leading your domain market. Thus, arises the need for a complex set of activities for attracting and keeping intact the attention of your most important customers- ‘the retail stores’. Namely, ‘Store Profiling’- … Continue reading Store Profiling- A way of getting ahead of others

Field CRM and Lead Management

Field CRM and Lead Management

  The ‘lead info’ clearly travels a lot of steps before it reaches the sales rep, who actually becomes the face of your company. For any other industry, it might be an area which can be slightly neglected, but when Banking Finance, or Insurance companies are taken into consideration, the most important lever of winning … Continue reading Field CRM and Lead Management

GPS Tracking – The Game Changer for Field Force Management

GPS Tracking – The Game Changer for Field Force Management

  Technology is essentially changing the way we do our business and why shouldn't it? With the growth of any business that has a field force, it becomes a pressing need to have a closer eye on each activity; robust GPS tracking could be a possibility here. Handling a field force without technology is not … Continue reading GPS Tracking – The Game Changer for Field Force Management

Winning customers at the Point Of Sale – Product Promoter Enablement

Winning customers at the Point Of Sale – Product Promoter Enablement

  Winning customers at the Point Of Sale - Product Promoter Enablement Are you concerned about your product getting lost amongst similar products and not getting the set of eyes that it actually deserves? It is quintessential in today’s world to get the attention of potential customers. Winning it at the point of sale is … Continue reading Winning customers at the Point Of Sale – Product Promoter Enablement

Retail Store Engagement : Secret Weapon for Brands to Influence Sales

Retail Store Engagement : Secret Weapon for Brands to Influence Sales

Retail - store engagement with the best retailer app. There are 12 million kirana stores in India translating into 10 stores per 1000 Indians. These stores often act as key influencers in consumer’s purchase decision and are rich source of market intelligence. Engaging with this large and diverse kirana store network arguably forms most important … Continue reading Retail Store Engagement : Secret Weapon for Brands to Influence Sales

Deep Assets of Consumer Products Industry – Product Promoters

Deep Assets of Consumer Products Industry – Product Promoters

Deep Assets of Consumer Durables Products Industry - Product Promoters Deep assets of Consumer Durables; because they are out there in the field where action is. Because they influence decisions in a very localized and intimate environment of point of sales.  And lastly because we believe they are unsung Hero in the battlefield. Let’s look at … Continue reading Deep Assets of Consumer Products Industry – Product Promoters

5 Technology Tests for your Sales Force Mobile App

5 Technology Tests for your Sales Force Mobile App

5 Technology Tests for your SalesForce Mobile App Offline and Low Network (Salesforce) It’s not the lack of network that is biggest enemy. Most app vendors should at least support offline capability. It’s the poor network that is the biggest enemy. It’s easy to sense when there is no network, but a badly designed app … Continue reading 5 Technology Tests for your Sales Force Mobile App

Government Subsidies and FMCG Secondary Schemes have Same Problems

Government Subsidies and FMCG Secondary Schemes have Same Problems

Truth is only part of the secondary schemes actually translate into your product reaching the retail shelf. That’s no different from Government subsidies. They both actually suffer from same issues - • End beneficiaries are unknown in number. For even most organized companies, there is no guarantee on the exact number of stores and duplicate/fake … Continue reading Government Subsidies and FMCG Secondary Schemes have Same Problems

Ghost Retail Stores that Sell Your Products

Ghost Retail Stores that Sell Your Products

What are ghost Retail stores for an FMCG brand? Well! I am talking about the ones that exist only in your database. For various reasons they crept in over the years. Nobody cared. However times are changing. Need is to increase deeper engagement with point of sales. Sales Directors and their IT partners are out … Continue reading Ghost Retail Stores that Sell Your Products

10 times more effective distributor visits…

10 times more effective distributor visits…

They are running driverless cars now by relying on software intelligence. My focus in this blog is a much lesser possibility, however highlights significantly impactful of use technology to make distributor field visits more meaningful in FMCG and Consumer durables industry. Consider this when your goal is get maximum bang from the buck you spend … Continue reading 10 times more effective distributor visits…