What is visible is what retails!

What is visible is what retails!

And not what has been pushed to the distributor. Many FMCG and Consumer Durable products are sold only at the point of sales and many others loose out because they are not available at the point of sales.

Ten out of ten times a consumer walks into a store, your product should look her in the eye. Is that really possible to achieve at thousands of stores scattered across the length and breadth of a country? Answer is “Yes