Technology is essentially changing the way we do our business and why shouldn't it. With the growth of any business with a field force, it becomes a pressing need to have a closer eye on the activities of your entire field force. Handling them without technology is not only beyond the bounds of … Continue reading GPS Tracking – The Game Changer for Field Force Management
Are you concerned about your product getting lost amongst similar products and not getting the set of eyes that it actually deserves? It is quintessential in today’s world to get the attention of potential customers. Winning it at the point of sale is one thing that can never go wrong. Deploying Product … Continue reading Winning customers at the Point Of Sale – Product Promoter Enablement
Maximising orders by retailers is critical to any sales driven business, especially for FMCG and Consumer Durable product companies. This lever, worked on effectively by the sales team, can have a major impact on the top line of the company. However, this isn’t a cakewalk - as anyone who’s been in sales knows - and … Continue reading Order Maximization – A game changer
The retail banking and consumer financial services (BFSI) involve a lot of hard work on part of the field reps and agents - whether it be attending to customer calls, door to door selling, lead funnel tracking and what not. The ability to nail execution on this aspect is what also becomes an immense differentiator … Continue reading Treading through BFSI the smart way!
When it comes to sales - whether for FMCG or Consumer Durables or other consumer products companies, meticulous strategy and planning go into remaining on top of the game. Amongst the practices commonplace, yet differentiated and effective, in the retail industry, visual merchandising is right there at the top of the list. Well executed floor … Continue reading Visual Merchandising – The ‘BeatRoute’ Retail Route
There are 12 million kirana stores in India translating into 10 stores per 1000 Indians. These stores often act as key influencers in consumer’s purchase decision and are rich source of market intelligence. Engaging with this large and diverse kirana store network arguably forms most important element of brand’s strategy. Brands have traditionally leveraged (and … Continue reading Retail Store Engagement : Secret Weapon for Brands to Influence Sales
Deep assets; because they are out there in the field where action is. Because they influence decisions in a very localized and intimate environment of point of sales. And lastly because we believe they are unsung Hero in the battlefield. Let’s look at top 4 reasons why we thought it was so important for BeatRoute to … Continue reading Deep Assets of Consumer Products Industry – Product Promoters