Store Profiling- A way of getting ahead of others

Store Profiling- A way of getting ahead of others

A complete and thorough understanding, about the inside out of your customers and catering to their needs accordingly, is the ultimate remedy for leading your domain market. Thus, arises the need for a complex set of activities for attracting and keeping intact the attention of your most important customers- ‘the retail stores’. Namely, ‘Store Profiling’- … Continue reading Store Profiling- A way of getting ahead of others

Field CRM and Lead Management

Field CRM and Lead Management

  The ‘lead info’ clearly travels a lot of steps before it reaches the sales rep, who actually becomes the face of your company. For any other industry, it might be an area which can be slightly neglected, but when Banking Finance, or Insurance companies are taken into consideration, the most important lever of winning … Continue reading Field CRM and Lead Management

‘Convincing Demo, Sure Sell’- through team learning

‘Convincing Demo, Sure Sell’- through team learning

“The fact is, everyone is in sales. Whatever area you work in, you do have clients and you do need to sell.” -Jay Abraham A customer seldom bothers about or even considers the amount of technology or research that must have gone into creating a product and how unique it is. Perils of a Customer … Continue reading ‘Convincing Demo, Sure Sell’- through team learning

‘Convincing Demo, Sure Sell’- through team learning with BeatRoute

‘Convincing Demo, Sure Sell’- through team learning with BeatRoute

BeatRoute is an intelligent field execution platform that makes every field team member 10x more effective. It is a one-stop platform that helps you drive more sales through field teams. One of the key use cases that BeatRoute solves is helping the organization communicate and deliver standardized communication to its Field Teams and Customers. A … Continue reading ‘Convincing Demo, Sure Sell’- through team learning with BeatRoute

GPS Tracking – The Game Changer for Field Force Management

GPS Tracking – The Game Changer for Field Force Management

  Technology is essentially changing the way we do our business and why shouldn't it? With the growth of any business that has a field force, it becomes a pressing need to have a closer eye on each activity; robust GPS tracking could be a possibility here. Handling a field force without technology is not … Continue reading GPS Tracking – The Game Changer for Field Force Management

Winning customers at the Point Of Sale – Product Promoter Enablement

Winning customers at the Point Of Sale – Product Promoter Enablement

  Winning customers at the Point Of Sale - Product Promoter Enablement Are you concerned about your product getting lost amongst similar products and not getting the set of eyes that it actually deserves? It is quintessential in today’s world to get the attention of potential customers. Winning it at the point of sale is … Continue reading Winning customers at the Point Of Sale – Product Promoter Enablement

Order Maximization – A game changer

Order Maximization – A game changer

Maximising orders by retailers is critical to any sales driven business, especially for FMCG and Consumer Durable product companies. This lever worked on effectively with the sales team, can have a major impact on the top line of the  FMCG and Consumer Durable product companies.  However, this isn’t a cakewalk - as anyone who’s been … Continue reading Order Maximization – A game changer

Treading through BFSI the smart way!

Treading through BFSI the smart way!

The retail banking and consumer financial services (BFSI) involve a lot of hard work on part of the field reps and agents - whether it be attending to customer calls, door to door selling, lead funnel tracking and what not. The ability to nail execution on this aspect is what also becomes an immense differentiator … Continue reading Treading through BFSI the smart way!

Visual Merchandising – The ‘BeatRoute’ Retail Route

Visual Merchandising – The ‘BeatRoute’ Retail Route

When it comes to sales - whether for FMCG or Consumer Durables or other consumer products companies, meticulous strategy and planning go into remaining on top of the game. Amongst the practices commonplace, yet differentiated and effective, in the retail industry, visual merchandising is right there at the top of the list. Well executed floor … Continue reading Visual Merchandising – The ‘BeatRoute’ Retail Route

Retail Store Engagement : Secret Weapon for Brands to Influence Sales

Retail Store Engagement : Secret Weapon for Brands to Influence Sales

Retail - store engagement with the best retailer app. There are 12 million kirana stores in India translating into 10 stores per 1000 Indians. These stores often act as key influencers in consumer’s purchase decision and are rich source of market intelligence. Engaging with this large and diverse kirana store network arguably forms most important … Continue reading Retail Store Engagement : Secret Weapon for Brands to Influence Sales